“Immersive experience” is one of those catchphrases I hear tossed around in AV quite a bit these days. Clients are looking for ways to draw their audiences in to their presentations, and make them feel like they are experiencing the content, not just watching it.

There are many ways to accomplish this. Recently we had one job requiring a fairly simple approach to accomplish this. It involved a big rear screen, and required one of our RPS Precision rear projection mirror structures to help get the image projected at just the right angle. We’ve put a case study together on the job, and I am pleased to share it with you now.

When Pennsylvania construction management firm Alvin H. Butz, Inc., decided to up its in-house presentation game, no slap-dash solution would do. The company wanted a solution that was impressive, immersive, and impactful.

“As Construction Managers, it’s important to be able to give a realistic depiction of how a building will look when finished to the end users” according to Margaret E. McConnell, Enterprise Marketing Manager, Alvin H. Butz, Inc. of Allentown, Pennsylvania. “They may not be familiar with construction but are going to be using that facility every day.”

The new Immersive Technology Center allows Butz to show clients in 3D how their building is going to look before construction gets underway.

“For example, doctors will see the layout of an exam room and weigh in on the placement of equipment by seeing a life-size visual of the room,” McConnell points out. “We’ve also used this immersive experience to help fundraisers of colleges, universities and non-profits imagine how a space can be used to showcase sponsors, and to attract people to their facilities.”

To continue reading this case study, click here to download a free copy (no registration required).

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