How do you help your customers choose the right screen size for their project? Customers need to know what’s right for them, especially when you consider the fact that difficult-to-see content is harder to retain. If vital information in a presentation isn’t retained, sales may be lost, students lose an opportunity to learn, and audience members are not persuaded by data they can’t see. And let’s face it, a customer whose content isn’t being retained is probably not a happy customer….
Now you can help your customer more accurately choose the screen size that’s right for them, thus increasing their overall satisfaction with you and their screen choice. How can you do this? With our recently-developed eye test. We introduced this simple, yet effective tool at InfoComm and it was one of the most popular topics of conversation in our booth.
The “eye test” is a distance legibility chart that lets you see how presentation content would look from several different distances from the screen. It visually simulates what type looks like on screens of various dimensions, assuming a 16:9 contrast ratio, and either 1080p or 4K resolution.
In determining the correct screen size in relation to the audience area, the goal is to make the screen large enough so those in the rear of the audience area can read the subject matter easily, but not so large that those in the front of the audience area have difficulty seeing the full width of the projected image. Although there are formulas to find the right screen size, it can be hard to help customers visualize what a difference screen size makes. That’s why we developed our eye test.
We chose Calibri 11 point as the font for this chart because it is the default font style and size for many computer programs, and is used in many presentations. To use the chart, determine the “Typical Viewing Distance” the viewer would be from the screen. Move that distance away from the viewer and hold up the chart. This provides a stark example of the legibility of 11 point type on different projection screen sizes. Draper dealers found the chart an extremely handy tool, and end users were shocked at the poor legibility on smaller display sizes that are typically flat panels.
Screens and projectors can accomplish superior quality in regards to clearly defined content and beautiful imagery for presentations in most of today’s venues. Draper screens feature a variety of viewing surfaces, including the 8K-ready, ISF-certified TecVision™ line of premium surfaces. Our screens offer performance that can be matched to any room condition and projector on the market today, so you can custom select the perfect screen for every venue.
This and other sales tools can be found and ordered on our literature request site. Click here to go there, then search for the legibility chart using the term “eye test.” There are two to choose from: one for 1080p resolution and one for 4K.
We also have other great planning tools online. You can access our Projection Planner by logging in to the Draper Pro Portal. We also have a simplified Screen Surface Selector that doesn’t require Pro Portal registration. And, our Mobile Toolkit Includes searchable document libraries for all AV products, assembly map tools for our popular StageScreen® and FocalPoint® screens, and our handy mobile Screen Surface Selector. It works on all smartphones and tablets!
