In my life previous to Draper, I made a short detour through my father’s auto service business. It was a great learning experience, giving me insight into not only the management of a small business, but also into service sales. For example, we often had customers question us on the price of a simple tune-up. “Why so much when I can get the parts for much less at the local parts store?’ The answer was simple – we used the best quality parts, and we had trained technicians who knew how to do it correctly and in a timely manner. There was no guessing about whether or not they got it right, or doing a substandard job to get by.
The CEDIA Expo is a great opportunity to obtain this kind of knowledge. Invest the time in classes, such as Draper’s “Window Shade Basics – Selling Draper Window Shades (MPT755-6)”; take the time to stop by our booth not just to see the product, but talk with our experienced sales people about how our products can help you make a difference. It is a small investment that can make a huge difference. See you in Indianapolis at CEDIA Expo 2011!