It’s happened to all of us. You get in to work, grab your coffee, open your email and watch the flood of bold subject lines roll down the screen. Some of those messages are important enough to warrant the bold lettering; others are flat-out junk; still more are messages from trusted sources, perhaps newsletters or manufacturers’ updates you subscribed to at some point.JunkFolder

Meanwhile, you also see a huge number next to the link to your “Junk Mail” folder. In there you will find even more items, mostly junk, but with a number of more important messages mixed in. The problem is, there are so many messages in the junk folder that the task is too daunting: You give up and simply delete them all.

Here’s why that is happening: your spam filters are looking at email addresses and subjects, and blocking some of those messages from your inbox because they are seen as unwanted, mass junk mail. It’s a bit like putting your tooth under your pillow for the tooth fairy, then boarding up all the windows and doors to robbers from entering your room to steal the money the tooth fairy will surely leave. It is true that no robbers will get in, but neither will the tooth fairy.

Whitelisting is like putting a tooth under your pillow so the tooth fairy can come!

Whitelisting is like putting a tooth under your pillow so the tooth fairy can come!

Draper is very careful about how we handle our marketing emails. We only send emails to people who have said it’s OK to do so, and we try very hard to keep the number of emails we send to reasonable number. One of the most frustrating things about sending email updates, however, is that “junk” problem I mentioned earlier. We suspect that, quite often, our messages are not getting through and are winding up in the junk folder.

So, we’d like you to make sure we are getting through to you. It’s a simple process, known as “whitelisting.” Adding an email address to your whitelist is like putting a tooth under your pillow so the tooth fairy can come—it means our messages (and those of other emails you want to “whitelist”) get to where they are supposed to go: your inbox!

First of all, we recommend that you check your spam filter and allow all email addresses that end with “” (or whatever other domains you want to “whitelist”). There are other ways to ensure our emails are getting to you, depending on what email client or service you are using. For more instructions on how to whitelist our emails click here:

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