It seems natural that there’s always a bit of a letdown after a big trade show. And while I will admit to tired, sore feet after last week’s CEDIA Expo, there are no post-CEDIA blues here! Rather, we left the show enthused by the reaction to our products and excited at future possibilities.
Our outdoor entertainment space—a pergola featuring a projection screen, window shades, and a FlexLouver Rack Arm System—drew many visitors into our booth with questions about how we could help them make the most of their patio, porch or garage spaces. We also had a lot of traffic from people who didn’t realize that Draper—in the shade business for 114 years—made window treatments! Prospective customers were impressed by the depth and breadth of even our limited AV shade line, and dealers were excited to find another profit center in a competitive industry.
The redesigned Profile—now available up to 30 feet wide—also garnered a lot of attention, including being named a show “Hot Product” by the CEDIA Daily. The optional LED lights to provide backlighting around the frame were very popular, and people loved the picture provided by our TecVision MS1000X Grey, and ambient light rejecting screen.
We also launched our new website, residentialtechnology.draperinc.com, at CEDIA. The response was overwhelmingly positive. We had decided that the moniker home theater just didn’t correctly describe our relationship to the custom integration channel anymore. Our products -screens, lifts, and window shades- are used not only in the dedicated theater space, but across the entire home and on in to commercial applications. This becomes increasingly important with the relaunch of our window shade products to the audiovisual channel. We wanted a space to house the streamlined product offering and supporting information, making it easier for our dealers to find what they need and for end users to dream of the possibilities. We wanted a look that was vibrant and creative. The photos we’ve chosen should help inspire our audiences, and the added educational content can help you determine how to turn those inspirations in to reality. I am hoping that this site will become more than just a place you go to look for drawings. There are lots of great things happening at Draper. You’ll be hearing more in the coming months.