In recent years branding has become a major consideration for sports facilities. And it isn’t restricted to facilities that host professional and collegiate events. Even high schools now recognize the importance of branding in facility design and development.
A recent article in Athletic Business looked at what schools should consider when developing a branding strategy. One of the schools used as an example was Elkhorn Area High School in Wisconsin.
“We definitely thought a lot about branding these projects and making it a source of pride for the community and for the kids at school,” said Daniel Kiel, the school’s athletic director.
As part of a project involving many different facilities, Elkhorn added the Agility Center, a practice and fitness facility. Goodson Company was tasked with installation of gym divider curtains and wall pads. Draper’s abilities to match colors and print custom graphics gave Goodson the tools to meet Elkhorn’s branding requirements.
What do you think? Should branding be a major consideration for high school facilities? And how do you go about developing a branding strategy. Click here to read the Athletic Business article and find out.
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