Why Draper?-Carol Phelps

Why Draper?-Carol Phelps

A question that we are often asked by integrators and end users is: “Why Draper?” As a manufacturer, it is tough to differentiate your products when you are in a “me too” industry. We do not offer the lowest priced product, so how do we develop brand...
My Marketing Plan …

My Marketing Plan …

My senior year in college I was required to take a marketing strategy class at Butler. My Professor tasked us to write a marketing plan for our lives. At the time I thought it was a cheesy exercise, but she had the wisdom and experience that, at 22, I lacked. She took...
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