by Amy Madden | Oct 1, 2014 | Draper Updates
A question that we are often asked by integrators and end users is: “Why Draper?” As a manufacturer, it is tough to differentiate your products when you are in a “me too” industry. We do not offer the lowest priced product, so how do we develop brand...
by Jim Hoodlebrink | Sep 29, 2014 | Draper Updates, Pro AV Integration, Rental & Staging, Screen Technology
Since we introduced the StageScreen® and FocalPoint® projection screens a few years back, we’ve heard from many dealers about the many advantages these modular screens—and the DuraLoop™ snapless viewing surface attachment system—bring to the table. One such story...
by Amy Madden | Sep 23, 2014 | Draper Updates
My senior year in college I was required to take a marketing strategy class at Butler. My Professor tasked us to write a marketing plan for our lives. At the time I thought it was a cheesy exercise, but she had the wisdom and experience that, at 22, I lacked. She took...
by Jentry Wittkamper | Sep 16, 2014 | Draper Updates, International Update, Screen Technology
When you mention Ascot here in the United States, most people probably think of horse racing. That’s in no small part due to the world famous Royal Ascot, which dates back to 1711. But later this week the Ascot Racecourse will also host several vendors, including...
by Jentry Wittkamper | Sep 12, 2014 | Draper Updates, International Update
I have just returned from one of the best trade shows that I have attended for some time. The last week of August, Bob Mathes and I joined the fine folks at Wilson and Gilkes in Sydney for InfoComm’s Integrate Australia. The level of interest in Draper products...
by Bob Hadsell | Sep 5, 2014 | Draper Updates, Home Theatre, Pro AV Integration, Screen Technology
The more things change, the more they stay the same. In the early days of Home Theatre, the focus was on creating a theatrical experience in the home. The image produced was extremely important, the focal point of the system. Projectors were large, bulky monsters that...